May 25, 2017
Honey tastes great and has tremendous benefits for our health – but high quality comes with a matching price tag. Beekeepers are all too familiar with the challenges they need to overcome in order to keep their business afloat without compromising on quality. How can customers be persuaded to pay for premium honey and related products, when there is already so much cheap honey on the market?
Thanks to a workshop hosted by TehImpuls, beekeepers in the West Region were able to find out about H.I.V.E.: Honey Identification, Validation & Evaluation. Part of an Irish project, the H.I.V.E. label is an excellent way for a producer to differentiate themselves from competitors and show their honey meets high certification standards.
At the end of the workshop, for which I had the pleasure of working as an interpreter, several beekeepers expressed their intention to apply for this certification.